Belén | Spain

The crisis destroyed my job

“I was doing well. With a university degree and 3 years of professional experience, I was enjoying my job as a marketing planner. Then the crisis struck Spain: My employer went bankrupt, I lost my job, and I couldn’t find another one that matched my qualifications. It was so frustrating.”

I saw the future, and it was Digital

“In my job search, I soon realized that companies were looking for digital skills that I didn’t have. That was the moment I decided to join Generation Spain’s Data Analyst program. It was one of the best decisions of my life: Generation gave me the knowledge I needed to build a new professional profile.”

Generation: a second university

“Generation has been a second university for me. It was intense, but it’s amazing how much I learned in just a couple of months. When I graduated, I felt perfectly prepared to deal with the new Digital world. Soon after that I received an offer from CartoDB in Madrid. Now I’ve regained my professional status and my career is back on track.”

Looking to the long term

“What’s great about Generation is that it focuses on much more than just technical skills. The modules, teamwork and coaching in the program gave me the power to build my career for the long term – including the ability to structure my ideas, communicate more clearly, and focus on the positive.”

Where is Belén now?

After almost 2 years working at CARTO, Belén pivoted into an Online Marketing Manager role at reclamador.es. After a year developing and learning as much as she could in this sector, she moved to Jones Lang LaSalle, a global real estate services company. She was the EMEA Digital Manager for Southern Europe, before being promoted a few months ago into an EMEA Global Digital Revenue Operations Manager role.

Belen enjoys managing a team and boosting the careers of those newer to the industry, as she once was. She also bought a house two years ago and is now planning to get married.

“Looking back, the person I am today, part of this success is from Generation.”